White Paper: On Persuasive Content
Content marketing is changing! Open AI is one of many factors making it harder for companies to stand out. This new white paper explains how
The Curious Wire with Moshe Crane: How Sellers Can Better Understand Buyers
An enjoyable conversation with the most curious person in multifamily. “Start by demonstrating that you understand them” is a great piece of advice on how
The Multifamily Collective: OpenAI and Multifamily
There has been a lot of excitement about the launch of ChatGPT. On this Collective Conversation with Mike Brewer, we break down potential impacts and
How to Plan a Smart Community Upgrade
We worked with highly-experienced property managers to create a brand-new guide to current best practice in implementing smart home technology in multifamily communities.
The State of Paperless Payments in Multifamily
This brand new report, researched in collaboration with multiple multifamily operators, breaks down current processes and some surprisingly big opportunities to improve customer experience while
In Praise of Non-Obvious Content
Occasionally it happens that somebody else’s writing ties together a few ideas that have been on your mind for some time. A week ago, it
Staff Shortages & Centralization: Cause or Coincidence?
The second “centralization” piece for NAA Units Magazine explored whether or not staff shortages are accelerating operators towards centralization.
Back to Normal in San Diego: NAA Apartmentalize in Review
Like much of the multifamily industry, I’m spending this week catching up after a great week in San Diego, enjoying what feels like the first
Why Centralization Is Good News for Career Paths
NAA Units Magazine wanted to dig deeper into centralization. This first of two articles focuses on how it can improve career paths.
20 for 20 on Modern Multifamily
“Modern Multifamily” is a “must-listen” for anyone interested in multifamily tech sales and marketing. Listen to Dom’s chat with host Mike Wolber about 20 for